Best decision is making one

From the Archives

Originally published July 17, 2012

How often do you make personal or business decisions that rely heavily on financial information being at your fingertips? For my nonprofit and small business clients, it is this information that guides almost every decision managers must make on a daily basis. It is not enough to compile raw numbers in these cases; rather, analysis and presentation help owners and executives overcome their fear of making a “bad” or “wrong” decision. Perhaps you’ve heard that the worst decision one can make is making no decision at all. It’s true, and understanding how financial analysis works with sales, marketing, programs, and other operations goes a long way in helping make informed decisions whose results can be monitored, measured, and evaluated. Share your decision-making experiences – favorable or otherwise – in which finances played a key role. I’d love to hear more about this from readers’ points of view.